In Ghana, where Ashanti Empress Clothes are produced there is a rapidly growing problem with donated clothes from the West being exported to Africa for resale. Many market traders in the Kantamanto market in Accra buy bales of these second hand clothes, locally known as 'dead white man's clothes.'
This year has thrown a fair few surprises at the world! There is (shock horror) no festivals this year which turned out to be lucky because the trip to produce the new collection in Ghana turned from 2 months into 4! Our original plans of working with renowned Accra photographer @derrick_o_boateng to shoot the new collection had to be postponed because of the lockdown in the city and we had to go full D.I.Y!
Ever wondered what a standard day looks like for Ashanti Empress out in Ghana? Now you get the chance to see behind the scenes and witness almost first hand how our colourful clothing is made.
