In Ghana, where Ashanti Empress Clothes are produced there is a rapidly growing problem with donated clothes from the West being exported to Africa for resale. Many market traders in the Kantamanto market in Accra buy bales of these second hand clothes, locally known as 'dead white man's clothes.'
We have always wanted Ashanti Empress to be about more than just colourful clothes. Social responsibility is at the heart of our business and we love how direct the link is between our makers and customers!
Bristol is home to some ridiculously talented artists and self starters. For our second interview in the Characters of Culture series, we turn to a woman bringing colour to the West Country, Ruby Maya, to tell us about the origins of Ashanti Empress, and how Bristol keeps her inspired throughout the winter.